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What the new AI reasoning models mean for real estate
ChatGPT is great for simple tasks like writing property descriptions or marketing materials. The latest AI reasoning models are capable of taking on complex assignments that once would have required a human assistant.
EXp’s Wendy Forsythe to agents: Focus on experience over metrics
The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don't resonate with today's consumers and what agents can do instead.
Agents on social media in 2025: ‘Just get out there and record’
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media.
Little Change in Mortgage Applications This Week
Mortgage applications barely increased this week amid lingering high mortgage rates, but the increase was enough to push home purchase applications up 2% over last year. That’s the latest analysis from the Mortgage Bankers Association, who reported a 0.1% increase in applications over last week’s notable 33% jump, per its latest Weekly Mortgage Applications Survey…
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Anywhere’s David Marine: The power of storytelling is ‘timeless’
The key to finding a brand's story is making sure that the consumer's, the brand agents' and competing agents' views of that brand all align, Marine told Inman Connect New York attendees.
4 Strategies to Convert FSBO Folks Into Seller Clients
Is there anything more depressing for a real estate professional than seeing a For Sale By Owner sign planted in a front yard? Not only does it mean no commission but there is also the subtle hint that your services are not required in order to sell the property. You know it’s not true. If…
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Thoughts on Leadership: Connecting and Creating Clients for Life
Last week I had the privilege of contributing to and celebrating at our HomeServices of America Diversity Meets monthly gathering. Alongside Teresa Palacios Smith, Chief Diversity, Equity & Inclusion Officer, we announced the recipients of the prestigious Diversity Champion Awards. It was an incredible opportunity to honor the remarkable work being done in the DEI…
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American Real Estate Association absorbs NYC trade group
The integration with the New York Residential Agent Continuum paves the way for the organization's first local chapter while turning up the heat on its rivalry with the National Association of Realtors.
Trump’s HUD seeks to eliminate climate change and bias initiatives
President Trump's second term is a second chance at overturning Obama-era housing discrimination policies. Housing advocates fear he will succeed, effectively undermining 56 years of fair housing progress.
Lesson Learned: Don’t believe everything you see on TV
From selling advertising to entering the competitive world of New York City real estate, find out how Rachel Glazer overcame long odds with hustle and heart.
Zig when they zag: The importance of carving your own path
Stand firm, and be a lighthouse in the storm for your clients, coach Darryl Davis writes. They need you to be confident and provide leadership now more than ever.
